One voice, when it resonates with clarity and conviction, holds the power to ignite a wave of change—vast and unstoppable, sweeping across the world like a cyclone.
Your voice can change the world. – Barack Obama
And what if we told you that we’ve been given the distinct honor to feature, not just ONE, but a CHORUS of home care industry leaders—each not only driving change in the home care sector, but transforming the very paradigm itself?
How, you ask?
From visionary leaders at the forefront of transformative home care innovations like AI and remote monitoring, to those advocating for a purpose-driven approach that elevates people above profits, the pulse of home care is being reshaped by a wave of expertise like never before.
At the heart of this revolution? The CareSmartz360 team, working alongside these trailblazing leaders, to bring about a true home care revolution—one where technology, compassion, and innovation come together to deliver better care and brighter futures for all.
In this disruption, industry pioneers call on agency owners to step into the realm of policy advocacy, while strategic thinkers illuminate the path to greater profitability through the careful targeting of high-need clients.
And with wisdom that spans from how purpose can reduce turnover in home care to the transformative power of storytelling in marketing, these trailblazers are shaping a future where growth, empathy, and innovation are not just ideals—but realities.
As we collaborate with these experts, we’re just scratching the surface—there’s so much more in store for 2025, as we work together to discover new horizons in home care, unlocking the next chapter of this exciting journey.
We stand together, elated and inspired, ready for the future we are creating, one harmonious step at a time.
Founder, Home Care CEO Forum
“Over the years, I’ve learnt 7 lessons from the Mega companies, which highlight that top-tier leaders have a huge vision for their company and create a strong culture that aligns with core values, behaviors, and consequences.”
President, National Association for Home Care & Hospice
“Innovations in healthcare include both clinical and operational advancements, such as home infusion therapy, remote patient monitoring, virtual visits, and AI to enhance service efficiency and care delivery.”
Founder & CEO, Forework
“Unless an employee is exempt, they must receive at least minimum wage and overtime for all hours worked, with state law prevailing if it sets a higher rate than federal law.”
Home Care Regulation & Advocacy Professional, Right at Home
“Home care agency owners can shape public policy by actively engaging with elected officials and trade associations, sharing their stories, and emphasizing the value of home care. Building these relationships and advocating for their industry ensures their voices are heard in shaping the future of care.”
President & CEO of Hurricane Marketing Enterprises
“To boost profit margins, focus on the ‘nerd client’—seniors with significant needs, financial resources, and conditions like disability or dementia. These high-need clients require more care hours, driving consistent revenue growth.”
CEO, Emily Isbell & Company
“Key KPIs like tracking controllable vs. non-controllable client losses, monitoring caregiver retention beyond hiring, and leveraging online reviews are pivotal in refining operations and driving growth in home care businesses.”
Attorney and Founder, Legally Nanny
“Thorough documentation is key—record all performance issues, even verbal counseling, use improvement plans with clear deliverables and deadlines, and always specify reasons for termination to safeguard against legal risks.”
Owner, Home Helpers Home Care of Rochester
“As the owner of Home Helpers, no two days are the same—some are spent networking to build a trusted resource network for seniors, while others involve hiring exceptional caregivers or meeting with families to ensure holistic care for their loved ones.”
President and Head of Franchise, Development A Place At Home Franchise
“The first challenge was attracting those initial franchisees. We were ambitious, but it took a lot of trust and entrepreneurial spirit to get the ball rolling, especially when the second franchisee seemed even harder to land than the first.”
Senior Director of Sales & Operations, Griswold
“Home care franchises must embrace data-driven insights and integrated tech systems to improve operational efficiency and caregiver satisfaction, paving the way for sustainable growth.”
Owner and President, Home Health Strategic Management
“Start by analyzing your data for value error potential, focusing on key metrics like case mix and payment averages. To succeed in value-based care, ensure full productivity, timely admissions, and address visit content and documentation.”
Owner, Home Helpers Home Care in Canton, Georgia
“We begin with a personalized care plan through a free consultation, learning clients’ interests and needs—like gardening or puzzles—and then match them with caregivers who share those passions, ensuring both companionship and tailored care.”
Talent Optimization Advisor, PI Midlantic
“Home care providers should evaluate every role by aligning education, values, and behaviors with job requirements. This ensures team members are engaged, fulfilled, and authentically suited to their positions, fostering strategic alignment.”
Managing Shareholder, Cantrell Schuette, P.A.
“Non-compete agreements are overused and deter top talent; agencies should instead focus on robust non-solicit and NDA provisions. These tools, coupled with legal counsel, can protect business interests effectively without stifling workforce potential.”
Mergers and Acquisitions Consultant, Rachel Boynton Consulting
“Key performance indicators must be tracked consistently throughout the M&A process to maintain quality and outcomes. Prioritize metrics like recruitment, retention, and organizational culture to ensure continuity and success post-close.”
Senior Executive Vice President of Operations at Always Best Care Senior Services
“We use a centralized financial management system for real-time monitoring of key financial metrics, while also organizing performance groups that hold franchise owners accountable for their financials and help them share best practices for improvement.”
Of Counsel, Hall Render
“Agencies must stay audit-ready by ensuring proper documentation and response to audit requests, especially for eligibility and face-to-face requirements. HIPAA compliance, particularly regular risk assessments and patient access rights, is also critical to avoid penalties.”
Executive Advisor, Writer, Speaker, Simon T. Bailey Intl.
“Once an individual understands the purpose of the organization, they can quickly ascertain and decide if the purpose of the organization aligns with their personal purpose. And if it does, then what it really says to that individual is that this organization puts purpose before profit.”
Business Owner, CarePatrol Franchise Systems, LLC
“From 2025 onwards, providers must have a hard focus on offering respite to caregivers, to avoid caregiver burnout during the holidays—whether through family support or short-term care options. Simple acts like a coffee break or personal time can make a world of difference for caregivers’ well-being.”
President, XtraGlobex
“Quality in value-based payments is defined by both monitoring caregiver performance and ensuring actions that contribute to better health outcomes, all while managing care costs effectively to avoid unnecessary higher levels of care.”
CEO of Briones Consulting Group
“Home care businesses succeed by identifying their ideal client through three key factors: age, income level, and prevalent local health conditions. Targeting clients who meet these criteria ensures services are tailored to the right audience, driving growth and long-term success.”
Founder & CEO, Celo
“Telehealth is here to stay, and it’s essential for proactively managing chronic conditions, preventing hospital readmissions, and ultimately improving patients’ quality of life.”
CEO, Life Force Senior Care
“Building trust starts with clear expectations—define roles, processes, and challenges for families, caregivers, and staff. Pair that with honest, open communication, even in uncomfortable moments, to ensure everyone feels informed and aligned.”
Home Healthcare Marketing Consultant
“B2B marketing in home care focuses on streamlining workflows and boosting productivity for understaffed organizations, emphasizing ROI and profit margins. In contrast, B2C strategies prioritize quality care and emotional connection with families.”
CEO of Ring Ring Marketing
“Actively ask clients for reviews, especially after their first service, to build a strong online reputation. Personal follow-ups not only encourage positive feedback but also help address issues before they turn into negative reviews.”
Principal Owner, Actikare Responsive In Home Care
“As someone with a unique blend of experiences—from international relations and tech to entertainment—I’ve infused my agency with innovation and music to stand out, create meaningful connections, and support causes close to my heart.”
Founder, Masters of Home Care
“To scale effectively without compromising care, we focus on a hyper emphasis on client experience, with structured visits and automated feedback collection to proactively address concerns and improve satisfaction.”
Founder and President, Anne Grady Group
“We can train our brain to interpret stress differently by shifting our narrative from negative to neutral, signaling safety to our brain and helping us manage stress more effectively.”
Founder, The Bouwer Group
“The Pinnacle Business Operating System emphasizes simplicity and scalability, focusing on aligning your team around clear objectives and processes. Unlike traditional systems, it integrates people, processes, and technology in a way that drives growth without overcomplicating things.”
Principal Owner, KPI Queen
“KPIs help by breaking down operational and financial metrics, like revenue per client and caregiver utilization, to optimize costs. Operational efficiencies, not just sales, are key to profitability, as they help streamline operations and reduce waste.”
Founder, Keys for Caregiving
“Caregivers must recognize the power of their voices and share their stories, no matter how messy, to inspire others and drive awareness. By speaking up—whether online or in conversations—they help redefine ‘normal’ and demand attention from healthcare systems and policymakers.”
Co-founder, Assured Senior Living
“To equip caregivers for compassionate care, organizations must prioritize their emotional and physical well-being by reducing overwork and providing robust support. Creative scheduling and fostering a sustainable workforce are key to preserving caregivers’ capacity for love and compassion.”
Owner and Founder, The Digital Champions
“To truly resonate with specific audiences, home care agencies must leverage storytelling by sharing their ‘why’—the personal, emotional reasons behind their mission. A compelling ‘why’ video, strategically used across platforms, builds emotional connections, drives caregiver recruitment, and boosts client trust.”
Founder & CEO, The Adversity Academy
“Compassionate leadership starts with recognizing burnout, fostering open communication, and offering mental health support. Leaders should also model empathy and resilience, while providing stress management and self-care training to empower caregivers.”
Founder, Maxady
“Burnout, recognized by the WHO as chronic workplace stress, goes beyond stress and fatigue to include emotional exhaustion and loss of personal identity. For caregivers, managing burnout requires addressing emotional labor, unpredictable schedules, and offering robust support systems to meet their unique challenges.”
Chairman, Golden Harmony
“Digital marketing success hinges on creating intentional, value-driven content that sets your agency apart. Focus on foundational strategies like professional videos, educating your audience, and leveraging platforms where your target market, such as baby boomers on Facebook, is most active.”
Managing partner, Cypress HomeCare Solutions
“To ensure comfort with technology in home care, providers must focus on simplicity—using plug-and-play devices and discreet setups that are easy for both staff and clients to use, minimizing the need for extensive training or technical expertise.”
Chief Growth Officer, Cheer Home Care
“Long-term care insurance is a valuable tool for covering care costs, especially as aging populations grow and self-insurance becomes challenging. Consulting financial advisors and exploring evolving policies, like hybrid plans, ensures informed decisions tailored to individual needs.”
Former executive vice president of clinical delivery, Archangel
“Seamless wound care coordination requires over-communication and collaboration between providers and home health agencies. Providers must write clear orders, understand home health regulations, and work together on practical care plans that support both client outcomes and operational feasibility.”
Owner and founder, RN Answers, LLC
“Success in home health and hospice partnerships lies in providing seamless care across the continuum, adapting to clients’ evolving needs, and fostering long-term relationships through education and integrated services that ensure continuity and comprehensive support.”
Director of Sales & Client Services, Approved Senior Network® Marketing
“To build trust and rapport, you must position yourself as a home care expert and connect emotionally by acknowledging the client’s crisis, showing empathy, and offering experienced guidance that reassures them you’re capable of handling their needs.”
Founder, Caregiver Warrior
“Caregiver shame is often triggered by the pressure to be perfect, leading caregivers to feel bad about mistakes or unmet expectations, even though these are opportunities for growth and learning.”
Owner, Assisted Living Locators
“First and foremost, quality of care is what you want to focus on, followed by location, cost, and the ability for the senior to connect socially with others in the community.”
V.P. Corporate Business Development Community, Home Health Care (NPO)
“Identifying the right partners means finding those who share your goal of delivering seamless, client-focused care, ensuring every individual gets the services they need—whether it’s therapy, hospice, or home care. Trust and collaboration are key to making transitions smoother and care more effective.”
Senior Care Planner, Tum Coeur
“One key challenge is forgetting that our aging parents once cared for us and now face the struggles of aging, often stigmatized by society. Effective communication starts with empathy—seeing life from their perspective and acknowledging the frustrations they may feel with changes in health and independence.”
Founder, Association of Concierge Service Providers
“Telehealth has become indispensable in chronic care, shifting the point of care to the home and offering proactive, preventative solutions that improve access and reduce hospitalizations. It’s here to stay, transforming how we manage conditions like diabetes and hypertension.”
Marketing director, Caring Senior Service
“Start by assessing your team’s current talents and identifying gaps, then seek candidates who complement existing strengths. During interviews, ask what truly energizes them and use assessments to uncover hidden skills while paying close attention to their enthusiasm and cues.”
CEO, Connecting Caregivers
“Connecting older adults with purposeful activities tied to their past roles or hobbies ignites their sense of value and improves cognitive function, proving that even small tasks can bring immense meaning and joy.”
Founder, The Care Girl Agency
“To thrive in today’s home care industry, establish yourself as an expert and build a strong, organic online presence. Forget the quick fixes like paid ads—focus on adding real value through authentic content and relationships, so people know, like, and trust you.”
CEO, Minute Women Home Care
“Private home care is reshaping aging by elevating care standards beyond government regulations and focusing on what families truly want—keeping loved ones in the comfort of their own homes. By excelling in personalized care, we revolutionize elder care and fulfill the dream of aging in place.”
Founder and CEO, Senior Care Clicks
“A successful marketing automation strategy for home care agencies involves leveraging multiple channels, maintaining consistent follow-ups, automating caregiver recruitment, managing reviews, and nurturing relationships. These interconnected elements drive growth, improve engagement, and build lasting success.”
Executive Director, Homecare & Hospice Association of Utah
“AI can enhance care delivery by assisting with scheduling, documentation, and client monitoring, especially in rural areas. However, it’s important to be patient and adopt solutions that are market-ready, as not all AI tools are fully developed yet.”
Hope you loved hearing the symphony where visionary leaders converged, with each contributing to the transformative future of home care. From AI innovations and policy advocacy to purpose-driven leadership, these frontrunners are crafting a new era where empathy, growth, and profitability harmonize.
Their collective wisdom inspires agency owners to embrace change and shape a future defined by innovation and compassion. As this choir of voices rises in unison, the path ahead glows with promise, leaving us filled with awe at the boundless possibilities awaiting home care in the years to come.
Download Blog
Nominate a Caregiver
Calculate Your SavingsOur users reported 95% customer satisfaction in 2024. Schedule a personal walkthrough to see CareSmartz360 in action.
AI Hub