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“A leader is one who knows the way, goes the way, and shows the way.” —John C. Maxwell

In a world where leadership is both an art and a relentless pursuit of making a difference, the realm of home care shines with the brilliance of extraordinary women. Some are born leaders, their innate passion igniting the spark of change, while others forge their path through grit and perseverance. What unites them is a shared, unwavering commitment to improving lives—one compassionate act at a time.

This International Women’s Day, we are honored to present a collection of insights and pearls of wisdom from over 30 pioneering women in home care. These trailblazers are not merely breaking the glass ceiling—they are redefining it, setting new standards that are reshaping the future of home care.

From the healing touch of therapy and the strategic acumen of marketing, to the collaborative power of partnerships, community engagement, operations, compliance, and caregiving coaching, each leader brings a unique perspective and an unmatched expertise to the table.

More than a list of individual achievements, this compilation celebrates the collective force of female leadership in home care. Every story echoes with resilience, innovation, and a passion for excellence that transcends titles and roles.

To all the remarkable women featured, we extend our deepest gratitude and admiration. Your authenticity, tenacity, and visionary spirit are not only transforming the industry but also inspiring future generations to lead by example.

Join us in this celebration of strength, service, and leadership—a testament to the power of women who are making the world a better place, inspiring renewal in every space they enter.

Isabelle Churchill is a visionary leader in healthcare scheduling. Joining Visiting Angels Home Care in 2018 as a Scheduling Coordinator, she rapidly ascended to manage operations across Ann Arbor and Farmington Hills. Renowned for her strategic insight, keen attention to detail, and inspiring communication, Isabelle orchestrates daily and monthly schedules for hundreds of clients and caregivers.

Her forward-thinking initiatives and rigorous KPI tracking drive excellence, while her innovative training programs empower administrators to exceed performance expectations in home care leadership.

Amy Decker is a dynamic leader in senior care, serving as Director of Client Services for Senior Helpers in South Palm Beach County since 2019. Passionate about seniors and the disabled, she launched the Signature Baby Experience, forging connections among hospice and memory care patients.

A volunteer with Vitas Hospice and board member for Senior Healthcare Coordinators, Amy is an advocate certified in dementia care. At the helm of ‘Senior Strategies,’ she champions caregiver empowerment and pioneers transformative innovations in senior care.

At Home Instead UK, Ruth drives operational excellence and compassionate service. An esteemed board member of the British Franchise Association, she is a fervent advocate for ethical franchising and responsible business practices.

Passionate about working with companies with a purpose, she collaborates with mission-driven teams to make a meaningful impact on communities worldwide. Her strategic insights and unwavering commitment to ethical leadership have redefined industry standards.

Renowned for her strategic ability to establish, foster, and maintain vital community relationships, Ruth Lupa is an accomplished leader in home care services. With a strong focus on quality care and risk mitigation, she oversees comprehensive audits and ensures regulatory compliance across all aspects of home care operations.

Her commitment to building trust with referral sources, clients, and their loved ones has set new benchmarks in service excellence. Ruth’s leadership is characterized by dedication, precision, and a relentless pursuit of operational integrity.

Silvi Saxena is an influential mental health communicator and writer at Choosing Therapy, passionately dedicated to connecting individuals with accessible, research-based mental health information and care. Her work spans trauma, chronic illness, mood disorders, and interpersonal dynamics, all crafted with integrity and clinical insight.

Collaborating with an exceptional editorial team, Silvi ensures every piece meets the highest standards of quality and accuracy. Her commitment to original, clinician-reviewed content sets a new benchmark in mental health communication and leadership, inspiring excellence.

Dr. Rita E. Stuckey is a distinguished leader in senior care who is unwaveringly dedicated to protecting vulnerable seniors. She advocates for abused elders and monitors all cases to ensure their safety.

Dr. Stuckey serves as an essential resource, coordinating care, transportation, and essential support services. She partners with families and caregivers to deliver exceptional, compassionate care while consistently leading impactful training, educational seminars, and community collaborations to combat elder abuse.

With extensive expertise in healthcare administration, Angela champions strategic growth, operational efficiency, and compassionate care. Angela’s dynamic leadership drives transformative solutions to enhance client experiences and service quality, while fostering collaborative partnerships across the healthcare community.

Her innovative approach has established All Care Health Solutions as a premier provider, delivering outstanding care outcomes.

A Certified Association Executive with over 30 years’ experience managing non-profit organizations, Megan has a proven record of boosting revenue through innovative strategies and strong board partnerships.

Known for her visionary and analytical approach, Megan excels as an articulate communicator, effective team-builder, and strategic innovator. She consistently fosters a collaborative culture that drives transformative results across the organization while delivering exceptional outcomes.

With broad retail marketing and front/back office operational expertise, Amy Byrne Nealy expertly manages strategic planning, qualitative and quantitative research, and innovative interactive marketing initiatives. Her extensive experience in creative development, media planning, database direct-marketing, employee relations, public relations, sales promotion, and visual merchandising consistently drives superior business performance.

Amy’s forward-thinking, enthusiastic leadership inspires teams to achieve continuous top and bottom-line growth, achieving outstanding success.

Melissa Mendez has implemented growth coaching strategies that improved revenue, optimized payer mix, enhanced billing efficiency, and expanded service offerings. Melissa leads cross-functional teams and aligns sales, marketing, and customer success to drive operational excellence and market growth.

Her strategic approach in go-to-market initiatives, franchise development, and provider engagement boosts brand visibility. At the same time, her expertise in content creation and public speaking ensures consistent messaging and industry alignment.

Jami Orlando specializes in digital strategy development for senior care agencies and customizes and implements comprehensive, research-driven marketing plans that significantly enhance online presence and drive growth.

By tailoring affordable, effective solutions, Jami ensures each agency achieves optimal engagement and visibility in a competitive market. A strategic leader and expert in digital marketing, she leverages data-driven insights and creative tactics to transform organizational performance and propel long-term success for home care providers.

Kirsten Kilburn has multi-site experience delivering consistent double-digit revenue growth, high employee retention, and superior client satisfaction. She has developed strategic budgets, KPIs, and divisional goals while overseeing financials, marketing, and program development to ensure strong operating surpluses.

Kirsten drives compliance, quality service, and award-winning diversity initiatives, leading innovative marketing and technology implementations. As a mentor and recruiter, she builds high-performing teams, empowering 300 clinicians to achieve operational excellence.

With over a decade of sales expertise, Desiree adheres to her six rules for closing that emphasize clear messaging, customer connection, and trust-building. Known for her entrepreneurial mindset, robust management experience, and strong negotiation skills, Desiree consistently drives long-term sales growth.

Her commitment to lifelong learning fuels her passion for helping clients feel valued, connected, and empowered, positioning her as a trusted industry expert.

Karen leverages extensive industry expertise to design scalable healthcare solutions, optimize clinical and administrative processes, and navigate complex regulations. She delivers thorough market analyses, identifies promising investment opportunities, and supports growth, compliance, quality assurance, and alternative payment models.

Her strategic insights and unwavering dedication position clients for sustained success and breakthrough innovation.

Jessica Nobles, a transformative leader in the home care industry, is renowned as part of the “Power Couple of Home Care” alongside her husband, Clint Nobles. She passionately drives business development, leadership growth, and intentional actions.

Jessica empowers busy home care owners by teaching profitable strategies to build effective teams, implement scalable systems, and boost revenue through strategic marketing. She has cultivated one of the industry’s largest networks, empowering thousands of home care professionals.

Jennifer Bowes is a recognized leader in providing in-home healthcare services, who with over seven years of management experience, has consistently excelled in leading teams, overseeing staff, and ensuring operational excellence.

Known for her commitment to quality patient care and staff empowerment, Jennifer has a proven track record in streamlining processes and optimizing performance. Her strategic vision and unwavering dedication to innovation help shape BAYADA’s continued growth and success in the healthcare industry.

Dr. Alisa Kauffman is a celebrated top woman dentist in the United States, renowned for her compassionate mobile dental care. She provides house calls to the elderly, bed-bound patients, and individuals suffering from dementia, Alzheimer’s, Parkinson’s, and ALS.

With an unwavering commitment to excellence, Dr. Kauffman expertly triages each situation to deliver personalized dental care that enhances quality of life. Her pioneering approach and dedication to patient well-being set new standards in accessible dental health.

At Applause Home Care, Nathaly drives excellence in employee relations and talent management. With extensive experience in recruitment, onboarding, and policy administration, she ensures a positive workplace culture and regulatory compliance.

Passionate about nurturing team development and supporting organizational goals, she implements effective HR strategies to enhance operational efficiency and employee satisfaction. Her proactive commitment to fostering professional growth contributes significantly to Applause Home Care’s reputation as a leader in quality home healthcare services with innovation.

With extensive experience in healthcare leadership and strategic management, Mona has propelled the organization into a trusted provider of compassionate end-of-life care. Her innovative approach seamlessly integrates expert clinical practices with empathetic support, ensuring exceptional quality and dignity for patients and families.

Mona’s unwavering commitment to excellence and transformative vision continuously elevates service standards, fostering a culture of compassionate care, collaboration, and clinical innovation.

At True North Home Health and Hospice, Megan Simonson excels in driving operational excellence and quality patient care. With a strong background in healthcare administration, she optimizes processes, manages multidisciplinary teams, and ensures regulatory compliance.

Her strategic leadership fosters a culture of continuous improvement and innovation. Dedicated to delivering superior services, Megan’s commitment to operational efficiency and compassionate care positions True North as a trusted provider in home health and hospice services with excellence.

Alexandria Edwards is redefining care as the founder of The Care Girl Agency, a pioneering pediatric and adult in-home care provider. She champions client health and safety, reduces stigma, and restores dignity to underserved populations.

Alexandria expands her brand across platforms, including The Care Girl Podcast, where she engages industry leaders on health, entrepreneurship, and holistic wellness. An entrepreneur and visionary collaborator, her commitment to nurturing mind, body, and soul rejuvenation has established her as a revolutionary voice in care.

Managing Franklin, TN operations, Emily and her team quadrupled gross profits in four years. In 2016, she expanded oversight to Nashville, tripling its revenue while continuing Franklin’s success.

In 2018, she added Goodlettsville, sustaining 8–10% growth across all regions. Her leadership placed the owner in the top three revenue leaders, and by 2020, her strategy propelled franchises across three states after a $1.7 million monthly revenue record.

With 15 years of experience supporting executives, sales teams, and managers, Denisse excels in optimizing internal operations for small businesses. She possesses diversified expertise in administrative support, client relations, human resources, recruiting, account management, and project management.

Proficient in standard office software and fluent in both Spanish and English, her excellent interpersonal and digital communication skills make her an asset in driving growth and efficiency.

With over eight years of digital marketing experience in the senior care industry, she has excelled in roles such as digital marketing manager for home care and nursing facilities, and served as a trusted consultant for senior care businesses.

Passionate about enhancing seniors’ lives, Karina established Senior Care Clicks to deliver innovative, results-driven digital strategies that empower senior care organizations to thrive. Her visionary leadership transforms senior care marketing.

With a specialized focus on senior care coordination, she expertly guides families through the complex caregiving process, much like a wedding planner arranges a flawless event.

Isabel collaborates with families to develop tailored strategies that balance caregiving responsibilities with personal well-being. Her dedicated and compassionate approach empowers individuals to confidently navigate challenging transitions while rediscovering a renewed sense of purpose.

Lindsay Polis leads San Diego’s premier home care referral company with a mission to provide tailored care solutions that save families thousands while connecting them with compassion and hope. With an unwavering commitment to transparency, integrity, and quality, Lindsay meticulously screens caregivers to ensure every match aligns with unique needs.

Passionate about community and empathy, she empowers families and caregivers to experience outstanding care through exceptional service and genuine human connection. Her visionary leadership redefines compassionate home care.

Kasey is a dedicated elder care advocate celebrated for her compassionate approach to personalized, accessible care. With an unwavering commitment to empowering families and her team, she pioneers innovative solutions for seniors’ needs.

An advocate for proactive professional growth, Kasey partners with healthcare experts who share her inspiring vision and values. Her visionary leadership and dedication drive United Care’s mission to enhance lives by providing exceptional, empathetic care to those in need.

Maria Silveira is an authentic leader with an impressive track record in manufacturing, supply chain, general management, integrated business planning, and business transformation. With decades of senior leadership experience, she consistently delivers rapid, enduring outcomes through a structured, focused approach.

A determined and flexible professional, Maria excels at building strong teams, communicating effectively, and driving exceptional results. She is committed to enhancing shareholder value through innovative strategies and continuous improvement. Her leadership inspires performance and innovation.

Dawn Fiala is an accomplished home care marketing and recruiting leader with over 15 years of experience building high-performing teams, brands, and companies within the industry.
Her versatile expertise drives innovative marketing strategies, KPIs, and effective client acquisition and retention through data-driven creativity.

Thriving in fast-paced environments, Dawn manages projects from inception to completion, breaking down big-picture visions into achievable steps while fostering a supportive, engaging, and collaborative work culture.

Tabitha Dowd is a strategic visionary leader with a proven record in driving expansions and scaling businesses in the supplemental health care sector. With extensive experience, she leads teams through process improvement, resource forecasting, and allocation, consistently enhancing organizational performance.

Her innovative approach has reliably delivered significant efficiencies and productivity gains. Tabitha has successfully implemented transformative strategies that deliver sustainable growth and outstanding results, solidifying her reputation as a forward-thinking leader in the industry.

Candyce Slusher is a dedicated leader who drives her agency with an unwavering commitment to delivering personalized, compassionate care to seniors. With a deep understanding of senior needs, she leads a team that provides tailored support for clients in their own homes, assisted living facilities, and skilled nursing centers.

Candyce’s expertise in home care management ensures high-quality service, empowering seniors to maintain independence while receiving comprehensive, empathetic care in every setting with utmost dedication.

With over 20 years of extensive experience, Colleen DelVecchio empowers individuals, leaders, and teams to leverage their unique strengths for extraordinary success. A certified Gallup Strengths coach, Colleen excels in staff development, women’s leadership, organizational change, strategic planning, and career coaching.

As a dynamic, results-driven partner, she transforms good into superb performance, guiding clients to enhance impact, productivity, and job satisfaction through personalized strategies and engaging presentations.

Anne Grady is a best-selling author, entrepreneur, and expert in building resilient teams, leaders, and organizations. A two-time TEDx speaker with a master’s degree in organizational communication, she has empowered top companies like Microsoft, Dell, and Google.

Anne is renowned for fusing storytelling, neuroscience, and psychology with wit and authenticity. A mental health advocate and celebrated motivational speaker, she donates book proceeds to the National Alliance on Mental Illness, inspiring lasting change.

Kathie Rivas is a visionary leader dedicated to advancing the field of home care. Her leadership is acclaimed. With extensive expertise in managing operations and driving innovative strategies, she ensures the delivery of high-quality, personalized care to seniors and their families.

Known for her compassionate approach and commitment to community well-being, Kathie fosters an environment of excellence and collaboration, inspiring her team to consistently exceed service expectations and transform the landscape of home care.

With over 20 years of experience spanning startups to Fortune 500 companies, Beth Douglas expertly crafts marketing and communications strategies that drive revenue, boost visibility, and strengthen brand identity.

Her digital and creative marketing expertise encompasses content creation, social media, web design, email campaigns, and video production. Known for her effective cross-functional collaboration and passion for impactful campaigns, Beth is dedicated to making a difference.

Final note

Through these remarkable quotes by over 30 inspiring women in home care, we celebrate a legacy of leadership defined by compassion, resilience, and transformative vision. These trailblazing leaders have reimagined what it means to care and lead.

Their profound dedication reminds us that true leadership transcends titles; it is about setting an example through action, empathy, and unwavering commitment to excellence. On this International Women’s Day, we honor the voices that empower communities, improve standards, and create a future where every act of care inspires hope and renewal.

Each narrative—from strategic innovation and collaborative partnerships to heartfelt advocacy and relentless determination—intertwines into a powerful tapestry that showcases the strength and unity of women in home care.

As we move forward, let these lessons illuminate our paths, urging us to embrace integrity, courage, and purpose in every endeavor. In their words and actions, we witness a call to inspire, uplift, and transform not only the industry but our broader communities.

Together, these extraordinary women prove that leadership is an ongoing journey of compassion, collaboration, and continual growth. Their legacy lights our path toward a more compassionate tomorrow.